Our Team

Harnessing the power of cognitive science, our expert team transforms your data into compelling narratives that captivate and persuade. We specialize in crafting presentations that not only inform but also inspire, utilizing advanced data storytelling techniques to ensure your message resonates and drives action.

Our Story

Dr. Steven Franconeri is a Professor of Psychology at Northwestern University, with courtesy appointments at the Kellogg School of Management, HCI+Design, and Computer Science. He directs a research lab on the cognitive science of data visualization and data-backed communication, with 100+ papers, major funding from the National Science Foundation and the U.S. Department of Education, multiple research and teaching awards , and prior service as academic chair of the premier data visualization research conference.

Franconeri is a leading  teacher and speaker on data storytelling, dashboard design, and persuasive presentation—translating research into practical guidelines for MBAs, executives, and technical teams. To learn more, download his non-expert review paper on the cognitive science of data visualization and data storytelling.